Market Research Services
We focus on customer centric surveys using advanced data analysis techniques such as Cluster Analysis, Regression Analysis and Conjoint Analysis. Within the context of Customer Intelligence, Data Mining and Market Research are often used together in order to support decision making in the areas of Customer Acquisition, Customer Segmentation, Customer Retention, and Cross/Up-Selling.
The insights gained from these initiatives help organizations better manage their customer interactions, improve the level of customer service, and create richer longer-lasting customer relationships. Our proven expertise can provide any company with efficient segmentation schemes combining database analysis with attitudes, needs and life stage attributes.