A customer centric company culture can only be created if the CEO and all other top managers are continuously listening to the voice of the customer and are actively involved in improving customer satisfaction.

Top management prioritization of customer needs should be manifested in many tangible ways, from reviewing top customer complaints to creating incentives for all employees based on customer satisfaction.Read More

CRM capabilities could be summarized into the following six work streams:Customer Insight, Data Issues, Touch Points, Campaigning, Propensity Modeling & NBA, Customer Feedback.Read More

A BI team should have both Technology-oriented staff and those individuals (business-oriented staff) who can view “the big picture,” but are also able to “think out of the box” and be creative enough to ask different questions.Read More

A relatively new technique, called Social Network Analysis, is mostly used on telecommunication CDRs in order to help business manage the Viral effect. Unfortunately without great success since is used as stand-alone technique and without being supported by the appropriate Marketing Offering.Read More

CRM is the strategy of creating, expanding and sustaining the customer relationship. CRM in the Banking industry aims at two main objectives:

Customer Retention

Customer DevelopmentRead More

CRM is the strategy of creating, expanding and sustaining the customer relationship.

CRM in the insurance industry aims at two main objectives:

Customer Retention/Renewal
Customer DevelopmentRead More

CRM is the strategy of creating, expanding and sustaining the customer relationship.

CRM in the telecommunications industry focuses on the following objectives:Read More