Who we are

Technical and business experience in numerous industries

 

Who we are

Our vision is to implement successful and low cost projects giving any company, looking to move its marketing to the next level, a great advantage.

  • Customers DNA is a company that was founded in 2010, specialized in applying quantitative methods to enterprises growth and optimization issues, particularly in the domains of sales, marketing and strategy.
  • Our people combine technical as well as business experience in numerous industries aiming to bridge the gap between technology and its applications in business & strategy.
  • Customers DNA provides a comprehensive and complementary range of services across CRM, Customer Intelligence, Market Research and Training.

What we do
CRM
  • Gap Analysis for CRM
  • IT Infrastructure for CRM
  • Campaign Management
  • Event/Trigger based Marketing
  • Customer Centricity Strategy
Market Research
  • Multi-attribute Segmentation
  • Share of Wallet Analysis
  • SWOT Analysis
  • Customer Satisfaction & Loyalty
  • Drivers Importance Analysis
Business Analytics
  • Customer Segmentation
  • Customer Behavior Prediction
  • Life Cycle Management & NBA
  • Social Network Analysis
  • Big Data analytics
Training
  • Building Effective CRM
  • Segmentation Management
  • Campaign Management
  • Data Mining Techniques
  • Next Best Activity & LCM

Our Collaboration Model

Usually we start our collaboration with the following steps:

  • Your Needs

    We make a short interview with your team in order to identify business priorities & link them with appropriate data

  • Your Project

    We implement for your enterprise a Free of Charge Pilot Project using anonymized data in the framework of our Proof of Concept approach

  • Your Service

    We present the results of the POC project and if you find them interesting we can proceed with an actual project implementation or with a collaboration model of data hosting & business analytics services

  • Your Data

    We exchange encrypted data via SFTP on a periodic & ad-hoc bases in order to support your standard as well as ad-hoc business needs

Advantages

Zero Investment

Minimum IT involvement & zero investment on software & hardware

No Risks

No Data Security Risks since analyzed data are encrypted & anonymized

No Resources

No need from your site to allocate internal resources for maintaining & updating business analytics procedures

Training and Consulting

On the job training on business analytics and campaigning issues as well as management consulting on how to utilize business analytics results

Why work with us

Experienced in a responsible position

Expertize

Direct cooperation with senior experts specialized in CRM & Customer Intelligence, having a long experience in a responsible position, in the sectors of telephony, retail banking and retail trade.

Flexibility

Lack of dependence on specific software with a potential of supporting any existent infrastructure.

Low Cost

Hosted services, where Anonymised customers data are analyzed in CUSTOMERS DNA infrastructure, with a low cost and without any need of investment on staff, or on hardware & software

Proof of Concept

Proof of Concept approach, with which the implementation of a pilot project is supported, free of charge, without any commitment for a future mandatory cooperation

Some of our Clients

customers-dna.

Contact Us

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